Kale Blog

Interested in why customer-centricity is positioning itself as one of the most important business strategies of the moment? We tell you all about it through the 5 most read posts of our blog in 2021!

Before launching a new product or service we should investigate the opinion of potential customers, the target market and the competition. Product or service surveys are a very useful methodology to ensure that your new launch will be well received. We explore the 10 essential questions to ask customers before launching a product or service.

In today's world knowing our customers is essential. Knowledge about customers has become a necessity for companies which strive to offer their customers better products, services and experiences. We talk about the 6 essential technologies to know our customers better. 

Nowadays executives have more information than ever before. But so do customers, which adds to the need for competent and innovative marketing and business strategies. Thus, marketing intelligence can be the key to success in an increasingly competitive environment.

Customer experience is one of the most relevant trends of the moment. Numerous studies —such as the one by B2B International— rank it as the preferred strategy for companies' marketing teams. Like all booming systems, it is constantly evolving and organisations must start to consider what the customer experience of the future will be like and what they must do to avoid being late to CX's new era. 

More and more organisations are transforming their business logic towards customer-centricity. However, there are still many companies that want to embrace the process, but don't know how to do so. We present the top 10 habits of customer-centric companies according to Gartner.

More and more organisations are transforming their business towards a customer-centric perspective. In this article we explain what customer-centricity is and what it means to be a customer-centric company.

Business intelligence has long been established as the Holy Grail of business strategy and decision making. However, what is exactly business intelligence and how does it relate to the new hyper-digitised environment and new customer consumption habits?

By now, nearly all businesses have embraced data-driven transformation processeses. However, as the IT expression "Garbage in, garbage out" implies, many organisations are jumping on the data-driven transformation boat without knowing where they are going, leading to poor results.

Marketing and publicity are gradually evolving towards content creation. Inbound Marketing is a new marketing strategy that consists of attracting customers indirectly, through the creation of interesting content for target customers. Organisations are moving fast towards a context in which talking only about the benefits of their products and services —as has been done in advertising, marketing[...]