Kale Blog

Unlocking the Power of Data Analytics in Marketing and Sales

Por: Núria Emilio | Feb 15, 2024 10:15:00 AM

In today's competitive business world, the ability to make informed data-driven decisions is crucial for success in marketing and sales. Companies that can effectively harness the vast amount of available data can gain a significant competitive advantage by better understanding their customers, identifying market opportunities, and optimizing their marketing and sales strategies.

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How to Align Marketing, Sales and Products for Growth in 2024

Por: Núria Emilio | Sep 7, 2023 10:30:00 AM

After emerging from a global pandemic and facing persistent threats of recession, business leaders are anxious to boost growth. The general expectation is that 2024 will see at least a modest increase in available budgets. In this article, we dive into the areas of investment that both business leaders and technology experts should consider to foster growth in 2024.

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What Is an Attribution Model and How to Use It in Digital Marketing?

Por: Núria Emilio | May 11, 2023 11:21:28 AM

Attribution models are an essential tool for understanding which marketing efforts are working best for a company as well as for identifying areas for improvement. This article explores what an attribution model is, what types of attribution models exist and how they can be used in digital marketing.

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10 Marketing and Sales KPIs You Need Know and How to Calculate Them

Por: Núria Emilio | Dec 22, 2022 11:15:32 AM

In an increasingly competitive market, measuring our marketing efforts and sales strategies is critical to understand how effective our resources are and to drive the changes needed to improve results. In this article we explore 10 essential marketing and sales KPIs to measure the success of our customer strategies.

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CMO: Learn How to Exploit the Capabilities of Your Martech Tools

Por: Núria Emilio | Oct 6, 2022 10:00:00 AM

Despite the fact that marketing is becoming more and more technology-driven, the latest research on martech concludes that companies' exploitation of marketing technologies is declining. But, why? Are you a CMO? Learn how to leverage the capabilities of your martech tools.

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The 9 Greatest Digital Marketing Challenges of 2022

Por: Núria Emilio | Sep 15, 2022 11:02:20 AM

In recent years, marketing has experienced a radical transformation. However, in recent months this transformation has reached a level where the effectiveness of Account Based Marketing is now questionable. Email marketing campaigns and ABM are less effective and acquiring new customers is much more difficult than it was a few months ago. We explore the 9 major changes in digital marketing within[...]

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Top 10 Essential Martech Technologies for Digital Marketing

Por: Núria Emilio | Aug 11, 2022 10:15:00 AM

Marketing technologies or martech are becoming increasingly important in the market due to the progressive digitalization of purchasing processes. In this article we review the most important concepts linked to martech and list the 10 must-have martech technologies for any company

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What Is Inbound Marketing? The Keys to Apply Inbound Marketing

Por: Núria Emilio | Jul 28, 2022 10:30:00 AM

Time changes everything. Society evolves and people adopt new perspectives that reshape the way they think and see the world. Also in marketing. From direct persuasion to the creation of value that attracts potential customers. From Outbound Marketing to Inbound Marketing

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8 Smart Ways You Can Use Customer Reviews

Por: Núria Emilio | Jun 16, 2022 10:49:12 AM

Customer feedback has taken on a new level of relevance and companies are already exploiting it as part of their brand image. How can we use customer opinions to our advantage? Discover 8 ways you can make use of customer reviews

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What Is Content Marketing and Why Are Companies So Into It?

Por: Núria Emilio | Jun 9, 2022 10:00:00 AM

Like everything else, marketing is evolving. In recent years it has been increasingly oriented towards the creation of content. We discuss content marketing, the marketing strategy that companies are relying on.

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