What Do We Do With Data? - Data Processing

Nowadays no one questions the value of data, which has become an essential asset for companies. However, the value of data is neither incidental nor contingent. Data in its original format is like an unpolished diamond. Unlocking its value involves processing it, treating it and transforming it. In short, a long[...]

The 9 Best Data Analytics Tools of 2022

The impact of data analytics in business is growing, which has caused the proliferation of analytic technologies that aim to help companies make the most of their data. However, choosing the right analytics tool that meets our business needs is extremely important. In this article we list the 9 best data analytics[...]

How to Improve Your Hotel Occupancy With Machine Learning and Predictive Analytics?

Predictive analytics and machine learning have great potential in helping companies optimise their operations, strategies and resources. When it comes to hotel chains, these technologies can help us predict occupancy, improve the customer experience and increase potential customer acquisition, among many other things.[...]

What Is an Analytical Dashboard?

Dashboards differ in form and content depending on the business need they are intended to address, their target audience and their purpose. Thus, dashboards can be classified according to their by their function. On this occasion, we talk about the analytical dashboard.

What Do We Do? - Recruitment

The labour market is more and more oriented towards digital profiles, especially in terms of data handling, processing and analysis, as well as the development of technological solutions. However, technological and IT profiles are amongst the most challenging to find and select due to the high level of technical[...]

The Difference Between Data Science and Data Analytics

The world of data is complex and difficult to understand, especially for those who are not experts in the subject. Likewise, as the possibilities for creating and innovating with data increase, the difficulty of keeping up to date with the terms and roles related to data processing grows. This article explains the[...]

The Role of Data Analytics in Business

Data analytics is the foundation of the business decision-making process. Making decisions based on intuition is no longer enough. Today, informed decisions and business intelligence are the driver of any business. We discuss the role of data analytics in business.

What Is a Dashboard in Data Analytics and Business Intelligence?

Nowadays, almost all companies use dashboards to visually represent and track the performance of their business activity. Dashboards are a major tool in data analytics and business intelligence

Top 10 Analytics and Data Trends for 2021 According to Gartner

Covid-19 has had a huge impact on all spheres of life and the business world has been no exception. In addition to the harsh economic consequences, the global pandemic has involved the transformation of analytics and data techniques used by companies until the emergence of the virus. We review the top 10 analytics and[...]

How To Create Google Analytics Time Filter in Power BI?

Power BI is one of the best business intelligence tools according to Garnter, but it does not include a filter to compare different time periods. Google Analytics, on the other hand, has a much more powerful time period comparison filter, but it is not a BI tool and is only useful for analyzing web traffic.Do you want[...]