Today, the success of a business partly depends on being supported by a modern, integrated and efficient data analytics strategy. While most companies have already realized the value of data and analytics, building a data strategy and leveraging its real value can be daunting. We explain the 4 key steps to building a[...]

Nowadays no one questions the value of data, which has become an essential asset for companies. However, the value of data is neither incidental nor contingent. Data in its original format is like an unpolished diamond. Unlocking its value involves processing it, treating it and transforming it. In short, a long[...]

The impact of data analytics in business is growing, which has caused the proliferation of analytic technologies that aim to help companies make the most of their data. However, choosing the right analytics tool that meets our business needs is extremely important. In this article we list the 9 best data analytics[...]

Predictive analytics and machine learning have great potential in helping companies optimise their operations, strategies and resources. When it comes to hotel chains, these technologies can help us predict occupancy, improve the customer experience and increase potential customer acquisition, among many other things.[...]

Dashboards differ in form and content depending on the business need they are intended to address, their target audience and their purpose. Thus, dashboards can be classified according to their by their function. On this occasion, we talk about the analytical dashboard.

The labour market is more and more oriented towards digital profiles, especially in terms of data handling, processing and analysis, as well as the development of technological solutions. However, technological and IT profiles are amongst the most challenging to find and select due to the high level of technical[...]

The world of data is complex and difficult to understand, especially for those who are not experts in the subject. Likewise, as the possibilities for creating and innovating with data increase, the difficulty of keeping up to date with the terms and roles related to data processing grows. This article explains the[...]

Data analytics is the foundation of the business decision-making process. Making decisions based on intuition is no longer enough. Today, informed decisions and business intelligence are the driver of any business. We discuss the role of data analytics in business.

Nowadays, almost all companies use dashboards to visually represent and track the performance of their business activity. Dashboards are a major tool in data analytics and business intelligence. 

Covid-19 has had a huge impact on all spheres of life and the business world has been no exception. In addition to the harsh economic consequences, the global pandemic has involved the transformation of analytics and data techniques used by companies until the emergence of the virus. We review the top 10 analytics and[...]