What Is an Insight? Business Insights and Insight Marketing

The term 'insight' has become very popular in the business environment and especially in marketing, advertising and business intelligence. However, there is still some confusion about what an insight is, what it is used for and how companies use it.

Bismart Training: Customer Journey - Transform Data Into Insights

All decisions that need to be made, both in terms of the customer journey and business processes in general, will be based on data. Data will also be the fuel that feeds the entire customer journey process.