Hotel chains are recovering from one of the sector's worst periods. The social and market context has highlighted the urgent need for hotel chains to invest in technology and start developing a data-driven culture to improve their occupancy rates.

Predictive analytics and machine learning have great potential in helping companies optimise their operations, strategies and resources. When it comes to hotel chains, these technologies can help us predict occupancy, improve the customer experience and increase potential customer acquisition, among many other things.[...]