It is undeniable that the playing field in the environment of marketing and marketing data is under review and professionals in the area are challenged to redefine their roles, their activities, and their agenda to be influential in their companies.

At the end of 2017 I had the chance to attend a Katy Perry concert from her fourth world tour, Witness. In that concert she interpreted her most famous hits as well as new songs, while an exercise of impressive production unfolded in which dozens of dancers dressed in a thousand different ways, rivers of colors,[...]