Kale Blog

What Is an Attribution Model and How to Use It in Digital Marketing?

Por: Núria Emilio | May 11, 2023 11:21:28 AM

Attribution models are an essential tool for understanding which marketing efforts are working best for a company as well as for identifying areas for improvement. This article explores what an attribution model is, what types of attribution models exist and how they can be used in digital marketing.

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What Is a Customer Success Strategy (CS) And How Can It Help You?

Por: Núria Emilio | Apr 27, 2023 11:21:03 AM

The development of a Customer Success (CS) strategy leads to increased customer satisfaction and contributes to the long-term growth and profitability of a company. However, the transition involved in developing a customer success strategy can be challenging and requires a strategic vision that removes internal barriers and fosters collaboration at all levels of the organisation.

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How to Use ChatGPT to Improve Customer Service?

Por: Núria Emilio | Apr 13, 2023 10:30:00 AM

ChatGPT's new features have caught the attention of customer relationship management and customer experience managers. In this article we discuss what CX leaders need to know about ChatGPT and explain how they can use it to improve their customer service.

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Analysis of the Customer Base to Be Customer Centric

Por: Núria Emilio | Mar 16, 2023 11:40:22 AM

A new book, "The Customer-Base Audit: The First Step on the Journey to Customer Centricity", explains why customer-centric companies are not leveraging customer data while exploring the inefficiencies of traditional customer segmentations. We discuss the 8 main insights on customer base analytics in a customer-centric environment.

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Why Should All B2B Companies Be Customer-Obsessed?

Por: Núria Emilio | Feb 23, 2023 11:24:46 AM

More and more business leaders realise the importance of becoming customer-obsessed to achieve success in the B2B business world. That is, putting the customer at the centre of all business decisions and actions to unlock the path to innovation.

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What Are the Steps Involved in Conducting Market Research?

Por: Núria Emilio | Feb 16, 2023 11:20:19 AM

As the amount of data that companies produce multiplies at a time when regulations regarding the protection of third party data become stricter, organisations must find new methods for obtaining information that will allow them to make informed and conscious decisions.

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Smart Data Marketing: Transform Your Data Into Better Results

Por: Núria Emilio | Feb 2, 2023 10:30:00 AM

As companies move towards a stage of maturity in terms of harnessing customer data, Big Data strategies are giving way to Smart Data strategies. In marketing, gathering useful data that answers the right questions is the key to better marketing results

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How Will the Customer Experience (CX) Be In 2023?

Por: Núria Emilio | Jan 24, 2023 11:49:45 AM

Projections for 2023 suggest a technological, hyper-personalized, automated and predictive customer experience. Omnichannel customer experiences, privacy concerns and Total Experiences (TX) also stand out. Take a look at the 8 most important CX trends for 2023.

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How to Attract and Retain Customers: A Guide for Businesses

Por: Núria Emilio | Jan 5, 2023 10:30:00 AM

When it comes to running a successful business, one of the most important tasks is creating opportunities to sell your products or services. Every successful business needs to be able to generate leads, close sales, and build relationships with customers. In short, to attract and retain customers.

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How to Do Cross-Selling and Up-Selling to Increase Your Sales

Por: Núria Emilio | Dec 29, 2022 10:00:00 AM

Cross-selling and up-selling are amongst the sales strategies that provide better results in the shortest time, since they increase the revenue each of our customers provides us and the average value per ticket. Both are especially used by retail companies, but can be implemented by any type of business.  Let's talk about cross-selling and up-selling

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