Kale Blog

A new book, "The Customer-Base Audit: The First Step on the Journey to Customer Centricity", explains why customer-centric companies are not leveraging customer data while exploring the inefficiencies of traditional customer segmentations. We discuss the 8 main insights on customer base analytics in a customer-centric environment.

The customer has become the epicentre of business strategies. In addition to offering good products and services, companies are increasingly concerned about offering satisfactory experiences to their customers. Taking care of the customer experience is nowadays one of the key points for any business. In this article, we talk about customer experience and why it is essential!

Knowledge about the customer is now the basis of a large part of the strategies, campaigns and business actions driven by companies aiming to progress, target more customers and optimize their results. We talk about the role of Customer Intelligence & Analytics in the era of data and customer-centrism.

Knowing the customer has become paramount for companies, especially those who sell online. What's worrying is that, despite having more and more data about their customers, business are still not exploiting data's full potential. Most times, it is due to the fact that data is stored in fragmented silos. A single customer view could be a solution for companies to overcome customer data segregation.

How did Kale come about, why, what for and for whom was it created? We give a brief description of Kale's origin and the reasons that have driven us to think differently in order to help brands grow. It all starts with a revolutionary idea and continues with you, the customers.