Kale Blog

The development of customer loyalty strategies is one of the most profitable customer-centric techniques in business. However, building customer loyalty is not an easy task, especially in a context of supply growth. We discuss the top 10 best strategies for building customer loyalty.

The last few years have radically transformed the way companies do business, mainly because customer's behaviour and expectations and have also significantly changed. In this context, mapping the customer experience or customer journey is key to fulfil customers' new needs.

Using a customer experience measurement tool can help us improve the experience we offer our customers, increase our retention rate, attract more customers and, ultimately, increase sales. What should we do after measuring our customer experience?

Customer experience is one of the most important business strategies of our time. In order to offer an optimal customer experience, companies need metrics and tools to help them measure and quantify the customer experience they offer their clients. In this article we explain what the most common CX metrics —NPS, CSAT and CES— are, what they are used for and what are their differences. 

Artificial intelligence is one of the most widely used technologies to improve business processes. Beyond automation and predictive analytics, more and more organisations are using artificial intelligence to improve the customer experience. Here are 10 ways in which artificial intelligence can be applied to achieve more satisfied customers. 

A Customer Data Platform (CDP) is an essential technology for building personalised and effective customer experiences. We explain how a CDP can help you build more satisfying, relevant and personal customer experiences and show you 3 ways you can personalise the customer experience using a CDP.

Interested in why customer-centricity is positioning itself as one of the most important business strategies of the moment? We tell you all about it through the 5 most read posts of our blog in 2021!

Without data about our customers, it is impossible to build a customer journey. To map customers' journey, companies need several specialised tools for data integration and analysis, visualisation, customer experience management, etc. We list the 10 essential tools to build an effective customer journey.

Nowadays executives have more information than ever before. But so do customers, which adds to the need for competent and innovative marketing and business strategies. Thus, marketing intelligence can be the key to success in an increasingly competitive environment.

More and more organisations are moving towards customer-centricity or, in other words, embracing customer-centric business strategies. We explore the customer journey model, one of the most widely used and effective customer strategies.