In today's digital age, data has become one of the most valuable resources for any business. But how do we transform mountains of data into meaningful information that can drive business growth? We talk about business intelligence and its impact on making better business decisions.

The term 'insight' has become very popular in the business environment and especially in marketing, advertising and business intelligence. However, there is still some confusion about what an insight is, what it is used for and how companies use it.