Hotel chains are recovering from one of the sector's worst periods. The social and market context has highlighted the urgent need for hotel chains to invest in technology and start developing a data-driven culture to improve their occupancy rates.
Where does the hotel industry stand in 2022? What new trends will shape the hotel business? What are the main challenges facing hotel management today and in the coming years? What must companies in the sector do to adapt to change? This article provides an answer to these and other questions.
Predictive analytics and machine learning have great potential in helping companies optimise their operations, strategies and resources. When it comes to hotel chains, these technologies can help us predict occupancy, improve the customer experience and increase potential customer acquisition, among many other things.[...]
In the hotel sector, high occupancy does not necessarily mean profitability. We must increase sales while raising average prices. To be truly competitive today, any hotel chain is forced to apply advanced revenue management techniques and strategies if it wants to see its business and bottom line grow in a sustained[...]
On July 2, we held the fourth webinar of our series that presents the solutions we have recently developed. On this occasion, the webinar focused on the Hotel Management Dashboards solution, a tool that offers a single environment to consult the indicators and results of all the hotels and their different functional[...]
The task of choosing a PMS for a hotel chain or hotel is complex due to the number of factors involved. When choosing, there are always many questions that are not easy to answer: