Cross-selling and up-selling are two types of business intelligence strategies that are becoming increasingly popular among companies. Their growing popularity is due to their proven efficiency in increasing companies' profitability and the average value of the purchase ticket. In fact, these are their aims, but[...]
It is undeniable that data has meant a revolution for the business world. Since companies have realized the value found in their databases, the way they collect and treat it has changed a lot, both in terms of quantity and quality.
All decisions that need to be made, both in terms of the customer journey and business processes in general, will be based on data. Data will also be the fuel that feeds the entire customer journey process.
It is undeniable that the playing field in the environment of marketing and marketing data is under review and professionals in the area are challenged to redefine their roles, their activities, and their agenda to be influential in their companies.