What is the difference between information and insights?

It is undeniable that data has meant a revolution for the business world. Since companies have realized the value found in their databases, the way they collect and treat it has changed a lot, both in terms of quantity and quality.

7 Key Elements on Insights, Technology, and Marketing Data Strategies

It is undeniable that the playing field in the environment of marketing and marketing data is under review and professionals in the area are challenged to redefine their roles, their activities, and their agenda to be influential in their companies.