Last Wednesday, October 21, our Head of Data Strategy & Insights Borja Martín held the Customer Segmentation webinar during which he explained the concept and showed a practical example of its use through the Bismart Customer Segmentation tool.

On July 16, our Head of Data Strategy & Insights, Borja Martín, conducted the webinar "Customer Journey" during which he explained how to put the customer at the center and how to identify the points that can bring greater value to the customer in order to generate more business and have a recurring customer with[...]

On July 2, we held the fourth webinar of our series that presents the solutions we have recently developed. On this occasion, the webinar focused on the Hotel Management Dashboards solution, a tool that offers a single environment to consult the indicators and results of all the hotels and their different functional[...]