Bismart continues to be a preferred Power BI partner of Microsoft

Bismart has been one of Microsoft's preferred Power BI partners for years, and in fact, one of the few in the country. This recognition positions us as a reference when it comes to creating the best solutions for our customers through this powerful tool. Do you want to know in what ways being a Microsoft Power BI[...]

Customer Segmentation to Achieve Customer-Centricity

Technology has transformed our world, it is undeniable. In the business world, this transformation has resulted, among other things, in an intensification of the dialogues between consumers and companies, as well as an increase in the customer's capacity for decision making and expression. Businesses have[...]

How to choose the right ETL tool?

If you're here, you probably have already heard about the ETL process - if not, we explain what ETL is here - and you probably know that it's essential so that companies can have control over their data, make better decisions and optimize their business intelligence strategies. If you're thinking about implementing[...]

Data visualization with Power BI

Nowadays, data analysis is a requirement for any company that wants to be competitive, know its customers and make data-driven decisions. In this sense, having access to the data is no longer enough, but it is also fundamental to analyze it and create visualizations that promote its understanding.

5 Tips on how to develop an effective journey map

Do you know how a typical customer learns about your brand and gets in touch with it? If you cannot answer this question precisely, it is time to create a customer journey map for your business.

Cross-selling and Up-selling: How Can They Boost Your Income

Cross-selling and up-selling are two types of business intelligence strategies that are becoming increasingly popular among companies. Their growing popularity is due to their proven efficiency in increasing companies' profitability and the average value of the purchase ticket. In fact, these are their aims, but[...]

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Data integration: any modern company's solution

In today's business world it is essential to have control of the data an organization works with. Data is increasingly positioning itself as a fundamental tool for business growth because it translates into extremely valuable information for optimizing business strategies. In this sense, data integration is a basic[...]

Why should we care about data quality?

Data quality is a measure of the status of data that is based on several factors: accuracy, consistency, and reliability, among others. Measuring data quality levels can help organizations identify mistakes that need to be resolved and assess whether the data in their computer systems is fit for the purpose for[...]