Bismart Blog: Latest News in Data, AI and Business Intelligence (23)

5 Tips on how to develop an effective journey map

Do you know how a typical customer learns about your brand and gets in touch with it? If you cannot ...

Cross-selling and up-selling are two types of business intelligence strategies that are becoming inc...

In today's business world it is essential to have control of the data an organization works with. Da...

Data quality is a measure of the status of data that is based on several factors: accuracy, consiste...

The concepts of data warehouse and data lake are often confused. However, these two types of data st...

Nowadays there are many well-known data processing processes, tools and platforms. Even so, from tim...

This October, Microsoft has announced the arrival of the Power BI app for Teams. The inclusion of Po...

Last Wednesday, October 21, our Head of Data Strategy & Insights Borja Martín held the Customer Segm...

As a business grows, it is important to evaluate its processes to confirm that they are generating t...

Working in today's hyper-competitive landscape means always staying a step ahead of the competition....