This post explores the reasons why Microsoft technologies contribute to business growth and why companies should use them.

Technology has been a key enabler of business growth in modern days. Microsoft, for instance, has played a vital role in helping businesses enhance their operations. Founded in 1975, Microsoft Corporation has led in the global development of software, services, and solutions that enhance business.

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Today, almost every business uses Microsoft technology in its operations to maximise profits, increase sales and optimise profitability. But what is Microsoft's secret and how can its technologies help you drive business growth?

Bismart has been a Microsoft Gold Partner and Power BI partner for more than 10 years. As part of the partner's network, we use the company's technologies for the development of our business-oriented technological solutions. From our extensive experience working with Microsoft technologies we take with us the exhaustive knowledge acquired on the vast majority of the multinational's tools.

In this article we explore the reasons why Microsoft technologies can be the key to making your business grow.


7 ways Microsoft technologies can help your business grow

1. Prepare your business for growth

One of Microsoft technologies' great strengths is that, in addition to optimising operations and improving performance, they are designed to prepare businesses for growth.

Microsoft creates business-oriented solutions that, unlike other options available on the market, are highly intuitive and specifically designed to help business owners ensure that their company's growth is sustained. For this and many other reasons, Microsoft is once again the leader in Gartner's Magic Quadrant for business intelligence analytics platforms.

However, for this to be possible, it is essential to train employees and to make sure that they have the skills to make the most of these technologies. Therefore, investing in specialised training is essential. 

Do you need to train your employees in Microsoft technologies? Bismart has a multidisciplinary team of experts certified in the vast majority of their tools. We can help you!

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2. Cost savings

Another great advantage of using Microsoft's services and technologies as a whole is the cost savings. Technology is a strategic asset for businesses and Microsoft is well aware of it. Using Microsoft tools to their full potential can help you better connect with customers, improve productivity and reduce operational costs.

Companies value everything that helps them to adjust their operating costs. Low operating costs help them set competitive prices and generate investment and business opportunities. Microsoft has a wide range of solutions that can help companies reduce their costs, including  interoperability, data governance and data integration solutions.

3. Enhance Automation and Productivity

Process automation is essential for today's companies. Automation simplifies work, reduces the production cycle and increases speeds. Microsoft has specific automation solutions such as Microsoft Dynamics that use artificial intelligence to automate multiple business functions.

These kind of technologies help reduce the time spent on basic, mundane or repetitive tasks, which saves employees a lot of time, allowing them to focus on more demanding and meaningful tasks. Automating these tasks with Microsoft technologies helps organisations increase productivity and focus on growth.

Este tipo de tecnologías ayudan a reducir el tiempo dedicado a las tareas básicas, cuotidianas o repetitivas, cosa que ahorra mucho tiempo a los empleados, permitiéndoles centrarse en tareas más exigentes y significativas. La automatización de estas tareas con la tecnología de Microsoft ayuda a las empresas a aumentar su productividad y a focalizarse en el crecimiento.

4. Adjust to Changes in Customer Demand

Customer needs are dynamic and constantly changing. In order to satisfy customers, it is essential for companies to keep up with and adapt to new customer preferences and demands as much as possible. What satisfies our customers today may not do so tomorrow. Therefore, businesses must act quickly and intelligently and adjust their products and services, as well as the experiences offered to customers, to the needs of today and tomorrow.

Microsoft has a number of tools with functions that can help to generate knowledge about customers and to carry out strategic actions such as customer segmentation

Microsoft Azure is an excellent example of a technology that supports this flexibility. You can use it to host mobile apps by adding and removing them, depending on your customer’s demand for them. Microsoft Azure also provides businesses with the ability to innovate from the cloud with Azure. This tool also provides great insights to businesses to guarantee that they succeed with cloud migration. This ensures they meet customer needs without affecting user experiences. This and many other Microsoft tools can help you adapt to the changes in customer behavior.

5. Improve the relationship with your customers

Customers are everything to a business. It is virtually impossible to increase sales, achieve business objectives and generate growth if we do not create meaningful relationships with our customers. Building and maintaining those relationships starts with being able to communicate with your target audience in the right way.

Microsoft has excellent communication tools such as Hubspot and Microsoft Teams that can help you improve business communication and build closer relationships with your customers.

6. Boost System Security

Technology has had a mostly positive impact on businesses, but it has also brought with it a number of cybersecurity issues that put business systems at risk. Fortunately, the market is full of data security and systems protection solutions that companies can embrace when looking to prevent security issues and protect their data assets.

Microsoft provides businesses with multiple tools designed to promote security. The most widely used are:
Microsoft 365 Security

  • Microsoft Authenticator
  • Microsoft Cloud App Security
  • Microsoft Defender para Office 365

7. Enhance Collaboration

In the business world collaboration is key. In 2020, Covid-19 had a major impact on the workforce and forced many companies to adopt teleworking during the height of the pandemic. While most companies have now reopened and employees have partially returned to working from the office, it appears that remote work will continue to be a part of our lives.

Teleworking has been a challenge for many organisations striving to maintain productivity despite distance. Telecommuting has many advantages, but it can also hinder communication between employees and make collaborative work difficult. Because of this, more and more companies are investing in technologies that make it easier to work cooperatively at a distance.

Microsoft is one of the leading providers of collaborative technologies. There are several tools offered by Microsoft that help employees stay in touch from different locations. The best known examples are SharePoint, OneDrive, Microsoft Teams, etc. These services facilitate communication, file sharing and real-time collaboration.

In conclusion, the world is moving faster today than ever before, especially in business. Technology is partly responsible for this growth and Microsoft has played a key role in helping organisations save costs, increase security and improve productivity with its wide range of applications.

If you run a business, considering Microsoft services to optimise your key business operations might be a good idea. You can use this enterprise suite to build better relationships with your customers, support remote working, generate leads or improve the productivity of your operations.

Do you want to get the most out of your Microsoft tools? Do you need to train your employees in a Microsoft technology?

We can help!

Posted by Núria Emilio