In the field of business intelligence there is a very useful skill: knowing how to properly represent the information found in the data. Being able to create these representations that share exactly the information and specific insights needed increases our competitiveness and efficiency and those of our clients.[...]

It is undeniable that the playing field in the environment of marketing and marketing data is under review and professionals in the area are challenged to redefine their roles, their activities, and their agenda to be influential in their companies.

Today, implementing a business intelligence tool in the company does not only allow for the extraction, organization and storage of the data generating a list of corporate reports, but it also offers the user reports that are impressive, interactive and immediate.